Dynamic Duos in Digital Marketing
When specific tasks or projects are implemented together, they can have a boosted combined effect. It’s like one plus one equals three.
Bonnie and Clyde, peanut butter & jam, vitamin D and magnesium, feta and tomatoes - there is a dynamic duo in almost every field - from real life to entertainment, kitchen, chemistry.
You guessed it - digital marketing has its power combos too. When specific tasks or projects are implemented together, they can have a boosted combined effect. It’s like one plus one equals three.
Here are some of the most powerful combos we have seen “at work” so far in the digital marketing & tech industry.
The right tech & the right people
Nowadays, there is a tool for almost every business need. Choosing the right one, aligned with the size, context and goals of your business, is key. Having the right people on board, with the right skills or attitude to implement and use selected tools, is even more important. Having both at the same time - it’s a cat’s meow!
Bringing the needed adjustments as the business evolves with time: fundamental for growth.
Google Business Profile & Website SEO
We promised actionable tips, so here is one. A strong website SEO work will get its cherry on top when combined with a thought-through Google Business Profile. Why? Because a Google Business profile that is well done complements a brand’s already existing website in various ways: additional presence on the Google SERP (search engine results page), a public identity and a leveraged location-based strategy.
Yes - local SEO is the term you are looking for: essential for small businesses in particular, Google My Business offers the greatest impact for businesses seeking local exposure - your neighborhood, your city, country or countries relevant for your business.
SEO Tactics & Paid Search Advertising
Starting early with SEO, at the same time of launching your website, is a very good idea and a proof of long-term perspective. Starting too early or waiting too long to run search advertising are both not so bright ideas.
Rolling paid search ads, after building a strong SEO foundation, makes for a powerful duo. Focusing the paid investment on the same core keywords selected for SEO optimization (those highly relevant to your business), is surely a pairing made in search engine ranking heaven.
Questions to ask yourself:
Am I paying too much (in time and/or money) for tools that proved to be a misfit for my business? Does my team have the skills to exploit such tools to the maximum advantage of my business?
Think of all the digital and tech tools & platforms you use: CMS, calendar/scheduling, project management tool, email and marketing automation tools, website plugins, CRM, advertising platforms, etc.
Is my SEO implementation a proper one? Is it bringing results and how do I know this?
Verify for which specific queries is your website ranking well. Are those relevant for your business? Check your organic ranking for your core keywords, crossed with the areas most relevant for your business. Google Search console is your go- to tool unless you are using also another platform for your SEO reporting.
Are the running paid search campaigns working in synergy with my SEO initiatives?
Check if the paid search investment is focused on the same keywords that your SEO is working to rank for. Consider sending paid traffic to the SEO-optimized pages, this is mutually beneficial for both activities.
That’s a wrap! This is the first issue of the Marketing Supplements publication and we are grateful and glad to have you here.
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